New Audiences & Innovative Practice (NAIP)

  • Master
  • Full-time
NAIP MADtech project

New Audiences & Innovative Practice (NAIP)

Level
master
Form
full-time
Duration
2 year
Language
English
Locations
Groningen
Degree
Master of Music
Credits
120 ECTS
Startmonths
Start: September

Overview

What is it like to be a professional musician in today’s multi-faceted world? There are many ways to be a modern musician in context to a quickly adapting society.

The NAIP master helps you:

  • Find and refine your creative voice
  • Find and engage your audience. How can you connect to your audience through your music?
  • Become an adaptive performer/creator within a variety of interdisciplinary and social contexts.
  • Get outside of the conservatoire and do real projects with the community and other arts organisations.

NAIP is for students from all musical backgrounds and musical goals. Through taking part in interdisciplinary art making, exploring technological possibilities, engaging with society and making site specific art, students will develop the necessary skills to become creative and flexible all-round musicians that are able to create in and respond to any context. 

Screenshot 2025-09-18 085707.png
Testimonial video of master students NAIP Setareh Nafisi and Nicholas Robinson.

After Graduation

Upon graduating, you will be an innovative master of music who is able to perform, create, lead & facilitate your own musical projects at a professional level. You will have the skills to navigate collaborations with other professionals in interdisciplinary settings, as well as understand your own creative voice in context to society.

NAIP MADtech project

Why choose this programme?

About this programme

Your study evolves around developing a Professional Practice. This practice can be designed in any way depending on your own interests, ambitions and qualities and will eventually lead to finalising your Master. To prepare your Professional Practice you follow some mandatory modules such as Performance & Communication, Leading & Guiding, Project Management & Entrepreneurship and Practice-based Research. In addition to the mandatory modules there is a variety of optional modules which you can choose within the frame of Open Credits. It is also important to bring in your own projects in order to shape your individual pathway based on your studyplan. You will have the opportunity to participate in joint intensive projects we organise together with our international NAIP partners.

NAIP is a programme for students who are already educated in their musical craft. During your NAIP studies, you will work to further develop your musical skills in a supportive artistic environment. Students receive private and group instrumental or vocal lessons from PCC teachers, as well as renowned guest teachers from all over the world. In addition, NAIP students will work on their improvisation skills in the LAB and Creative Ensemble. These skills prepare you for the stage, but also help foster skills in creation, education, curation & facilitating events, and beyond.

 

About this programme

Your professional practice as an artist is our main focus, and that can be realised through our integrated learning system. An expert team of teachers/coaches will provide supervision and assessment throughout your study. Under our guidance you manage your personal study route, as worked out in your study plan.

The curriculum is built around the three main courses: 

  • Performance
  • Practice-based Research
  • Entrepreneurship

These three courses together form your principle study, which is called Professional Practice. The development of your own professional practice will be the basis of your study within these courses. For Classical Music, New York Jazz and New Audiences & Innovative Practice there are specific subjects.

In addition, we offer Open Modules, which allow you to shape or broaden your principle study. These may be classes within your study route, classes from other study routes, projects of your own design, or extramural activities. Furthermore, there is a mentoring programme to guide you in the practical and philosophical aspects of reflecting on the progress and direction of your principle study.

General information Master of Music

A student's superior musical and performative competence is rooted on knowledge of technical and interpretative skills in music. These serve as a basis for their capacity to perform as an ensemble musician, soloist, artistic collaborator, creator or leader. Each student determines his or her own specific area of professional development, as a singer or an instrumentalist, as a composer, improviser, arranger, leader, or conductor.

The Master of Music programme promotes artistic performance within a spectrum of forms, contexts and media. Students develop a strong sense of artistic identity which reflects their awareness of past and current developments in music, other arts disciplines and society.

Curious about the courses you'll take each year?

Check out the full overview for the major NAIP here!
 

Teachers

Admission requirements

The Master of Music programme is the sequel to the Bachelor of Music, both nationally and internationally. Target groups for admission are recently graduated Dutch and international Bachelor of Music students. The Master of Music programme may also be interesting for candidates who have been working in the professional field for several years.

All candidates must have convincing musical and artistic capacities, a study attitude that is inquisitive and open-minded, investigative and innovative, independent and reflective, and professional and intellectual capacities on the level of higher education. Please check the general info application and entry requirements of Hanze UAS.

In addition, candidates want to make an active contribution to the further development of professional practice and want to delve into the meaning of music practice for society.

Admission process

To apply for the Master of Music, the following is required:

1. Apply via Studielink

Apply to do audition for Master of Music before the 1st of March 2026*. Go to www.studielink.nl and choose M Music. After this you will receive an e-mail from Hanze Apply/Osiris to finish your application for the audition. Hanze apply/Osiris is where you select your study course and instrument, and where you upload documents and YouTube-links (if required).
 

2. Curriculum vitae

Please upload a CV (max. 2 pages in PDF format) with everything you usually write down in such a document. Check out the accordion below for more information and content tips.
 

3. Study plan

Describe your ideal career as a musician and the way you want to approach it during your study. The study plan (max 2 pages in PDF format) is the thread that ties your plans to the requirements of our Master programme and to your future career. It makes your personal, flexible study path explicit and serves as a basis for a discussion of your learning objectives. Check out the accordion below for more information and content tips.

4. Pre-selection

For these instrument we have a pre-selection prior to the auditions:

  • Classical Music: violin, vocals and piano 
  • NAIP: all instruments
  • New York Jazz: all instruments

For this pre-selection we ask that you upload 3 YouTube videos of you playing different pieces in different styles. This may be the same pieces you want to play at the audition. Next to these videos of you playing, you need to upload a video of you introducing yourself (max. 2 minutes). Note that all videos have to be recorded recently and we need you to be recognizable. Two weeks prior to the date of the auditions you will receive an e-mail informing you whether you have passed the pre-selection and will be invited for your audition.

5. English requirements

Please check the Hanze general application and entry requirements

*Did you miss the application deadline of March 1st, but do you want to start this study programme in September? Please contact [email protected], and we will look at the possibilities.

Information about the application deadline for study year 2027-2028 will follow.

Everything you need to know about the auditions

Contact

  • Student office

    For questions about admissions, applications, diplomas, educational support, Erasmus, exams, and more.

Contact

  • Student office

    For questions about admissions, applications, diplomas, educational support, Erasmus, exams, and more.